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Loving and giving.

 

When our third child, Addison, was born on a beautiful Friday morning in December 2007 — our wedding anniversary — little did we know that five months later, she would help us give birth to a new Friday's Child.



We already had a fashionista daughter (McKenna) and perpetual-motion-machine son (Jackson), both of whom enjoyed an avalanche of hand-me-downs (albeit nice) from their cousins. But Addison was years younger, and new kidwear was her only option.

 

That's when the cartoon light bulb clicked on above my head (insert SFX here): If I have to buy new children's clothes, why not buy children's clothes that I really dig? You know, cool stuff, colorful stuff, fun stuff, funky stuff, offbeat stuff - stuff you can't find anywhere else, or in any boring children's clothing box.

 

Then another light bulb lit up: let's throw in a bunch of way cool children's toys - the kind that aren't powered by batteries, but imagination; the kind that don't litter landfills, but are actually created from recyclables; the kind that aren't mindless diversion, but mind-expanding.

Welcome to Friday's Child. And when you shop Friday's Child, a portion of our pre-tax profit is donated to Loving and Giving (see the classic poem updated here), our foundation to help children the world over live better lives.

Cool styles. Cool toys. Cool cause. Cool kids. Cool parents. Cool grandmas and grandpas too. They're all here at Friday's Child. We're glad to see you here, too.